Why Advanced Water Filtration Systems Matter
Addressing water quality is critical. Tap water contamination remains a widespread issue in the United States and globally. According to the Environmental Working Group (EWG), over 320 toxic contaminants have been detected in American tap water, with many exceeding safe health standards (source: EWG Tap Water Database, 2024). A research report published in Environmental Health Perspectives emphasizes that pollutants like lead, arsenic, PFAS (forever chemicals), pesticides, and pharmaceuticals are frequently found in tap water worldwide, presenting substantial long-term health risks (source: Environmental Health Perspectives, 2022).
To effectively mitigate these contaminants, investing in advanced water filtration systems is essential. Below, we've highlighted three reputable water filtration companies and some of their best-selling products.
Affiliate Disclosure: Any links leading to other businesses, Amazon, products and services are affiliate links. Roots ‘n’ Fruits may receive a small commission from your purchase.
PureEffect Water Filters
PureEffect Filters is a family-owned business that crafts advanced filtration systems now used in over 30 countries.
Their water filtration products are designed to remove a wide range of contaminants including:
- Clorine
- Chloramines
- Fluoride
- Arsenic
- Heavy Metals
- Pharmaceuticals
- Endocrine Disruptors
- PFAS
- Pesticides/Herbicides
- Volatile Organic Compounds (VOCs)
- Microplastics
- Sediment
- Rust
- Fine Particulates
- Bacteria
- Many Radioactive Isotopes
Their water filtration systems have an impressive list of contaminant removal while preserving natural minerals and gently raising alkalinity under appropriate flow and filtration conditions.
More details can be found in the independent lab test results for each product.
All filter cartridges are proudly made in the USA and never sourced from China. PureEffect prioritizes safe, high-quality materials like stainless steel spouts, lead-free brass fittings, and durable food-grade parts that are BPA-free, phthalate-free, and NSF certified.
ULTRA-UC (Undercounter) Water Filter System
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Powerful Three Stage Filtration Design:
- Chemicals & Sediment: Removes Chlorine, Chloramine, VOCs, Microplastics, and Fine Sediment using advanced Catalytic Carbon with KDF55.
- Fluoride: Reduces Fluoride using FluorSorb-MAX™ Carbon Media bonded with Calcium for high absorption.
- Radiation, Heavy Metals & Revitalization: Filters Heavy Metals and Radioactive Particles with AntiRad-Plus™ and adds beneficial Calcium Minerals.
- Independent Lab Result Test HERE
- Preserves Minerals, Electrolytes and Naturally Raises Alkaline pH
Shower Filter System
- Targets toxic chemicals that evaporate into the air while showering
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Four Filtration Phases:
- Filters Sediment
- De-Chlorinates the Water
- Catalyzes/Breaks Down Evaporative Chemicals
- Secondary Sediment Filter
- Note: Proper fluoride removal requires a flow rate of approximately 0.5 GPM, which is too slow for a shower, and it also requires much more filtration media than can fit into a shower filter. Despite various claims, fluoride removal is not feasible or effective in shower filters at this time
ULTRA-WH-PRO (Whole House) Water Filter System
- Dual-layer pre-filter removes Rust, Silt, Dirt, Sediment, and even Microplastics down to 1 micron to protect plumbing and appliances
- Oversized 0.5 micron Catalytic Carbon Block targets Chlorine, Chloramine, PFAS, VOCs, Pesticides, Drug Residues, Lead, Mercury, Uranium, and more
- Optional Descaler-MAX™ reduces scale buildup throughout pipes, faucets, and appliances without removing healthy minerals
- Includes an LED light alert for when it’s time to replace the cartridges
- Automatic Leak-Stopper Safety Device
- Preserves naturally occurring minerals
Greenfield Water Solutions
Greenfield Water Solutions is a family-owned company specializing in high-performance water filtration systems designed in the USA and Europe, with free nationwide shipping.
They offer a range of solutions including countertop gravity filters, under sink units, and the new PureSync Home whole house system.
Their water filtration products are designed to remove a wide range of contaminants including:
- Sediment
- Chlorine
- Lead
- PFAS
- Fluoride
- VOC's (Volatile Organic Compounds)
- Cysts
- Pharmaceuticals / Drug Residues
Many of their filters hold NSF certification or have passed independent lab tests to verify their contaminant reduction claims.
Discount Code: ROOTSNFRUITS is applicable for 10% off all products excluding filters that are sold separately from the feed systems
Gravity Feed Filters and Systems
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Offers multiple filter options based on water type (city or well water) and filtration capability needs:
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Nanometix
Recommended For: Untreated well or city water sources where reducing contaminants like Chloramines, Glyphosate, Heavy Metals, and PFAS is critical.
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Aquametix
Recommended For: City water addressing contaminants including Chlorine, VOCs, Heavy Metals, Nitrates, and Fluoride.
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Cerametix
Recommended For: Well, wild, or raw water sources where Microbial and Fine Sediment reduction is critical, but also highly effective for city water.
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NanoFiber
Recommended For: City water targeting Heavy Metals.
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Nanometix
- Discount Code ROOTSNFRUITS gives 10% off all products (excluding filters sold separately).
Single-Stage Under-Sink Filter
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Compatible with the following cartridges:
- Ultra-D Sub-Micron Filter (City or Well Water): Removes Chlorine, Lead, PFAS, VOCs, Pesticides, and Microscopic Particulates while preserving beneficial minerals.
- Nanometix Filter (City or Well Water): Removes PFAS, VOCs, Lead, Chloramines, and Pharmaceutical Residues.
- Cerametix Filter (Well Water): Removes contaminants such as E. coli, VOCs, Chlorine, and Pesticides.
- Aquametix Filter (City Water): Removes Fluoride, Lead, Nitrates, VOCs, and Chloramine.
- CarbonBlock KDF55 Filter (City or Well Water): Removes Chlorine, Heavy Metals, and Microbial Growth.
- Discount Code ROOTSNFRUITS gives 10% off all products (excluding filters sold separately).
Fridge In-Line Water Filter
- Uses the Aquametix cartridge housed in a sleek Italian casing
- Reduces Chlorine, Fluoride, Lead, PFAS, VOCs, and more
- Retains Beneficial Minerals
- Filter Lifespan: 6–12 months
- Discount Code ROOTSNFRUITS gives 10% off all products (excluding filters sold separately).
SpringWell Water Filtration Systems
SpringWell offers a U.S.-based direct-to-consumer line of whole-home water filters built around multi-stage catalytic carbon and KDF media systems that deliver robust contaminant removal without compromising water pressure or essential minerals.
Their flagship Whole-House filtration system has been independently lab-tested to eliminate the following contaminates:
- PFAS/PFOS
- Chlorine
- Chloramines
- VOCs
- Pesticides/Herbicides
- Haloacetic Acids
Whole-House Water Filtration System
- Removes Chlorine, Chloramine, PFOA, PFOS, Pesticides, Herbicides, Haloacetic Acids, MTBE & TTHM, Sediment and more
- 1,000,000 gallon capacity while protecting your plumbing and no drop in water pressure
- Beneficial for homes with hard water, well water, or high chlorine levels
- Optional UV Water Purification System Add-On kills (99.9%) of pathogens, bacteria and viruses including E.coli, Cryptospordium and Giardia lamblia
Home Water Test Kit
- Collect a sample of your tap water and send to a certified lab
- Receive a detailed report outlining the detected levels of contaminants
While common water filters like Brita and Berkey are popular, studies highlight their limited capabilities in effectively removing critical contaminants such as fluoride, PFAS, pharmaceuticals, and heavy metals (source: Journal of Environmental Chemical Engineering, 2021).
Advanced filtration technologies provided by companies like PureEffect, Greenfield Water Solutions, and SpringWell offer significantly superior contaminant removal, promoting a genuinely healthier home environment.
Frequently Asked Questions
What is the best water filter for removing PFAS, VOCs Heavy Metals and Microplastics in 2025?
Whole‑house and under‑sink systems with certified catalytic carbon and KDF filtration, such as SpringWell CF1, PureEffect Ultra-UC, or Greenfield PureSync, rank among the most effective solutions for removing PFAS, microplastics, heavy metals, and VOCs, while preserving healthy minerals.
Do all water filters remove fluoride and heavy metals?
No, most standard filters don’t remove fluoride, lead, or arsenic. You’ll need specialized media like advanced catalytic carbon blocks to effectively target those contaminants.
How often should I replace water filter cartridges?
Replacement frequency varies by system and usage, but most filters last between 3 to 12 months. Always follow the manufacturer’s replacement guidelines for optimal performance and safety.
Are gravity water filters effective for daily household use?
Yes, high-quality gravity filters (like models from Greenfield) remove chlorine, PFAS, VOCs, microplastics, and more, making them an excellent non-electric option for everyday use.
Is reverse osmosis a good filtration method?
Reverse osmosis is effective but also removes beneficial minerals and wastes more water. Many prefer multi-stage systems that remove contaminants while maintaining natural alkalinity and taste.
Which water filter brands are NSF certified or third-party tested?
Top brands like SpringWell, PureEffect, and Greenfield Water Solutions use NSF-certified components or offer independent lab test results to validate performance, making them trusted options for contaminant removal.
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